...HMV try and sell me a loyalty card where any other music store would value my business...

I visited HMV today to buy some vinyl. They have a pretty good selection and I was there to pick up the new Adam and the Ants "Kings of the Wild Frontier" box set for my wife, an avid Adam Ant fan since day one. She has every record of his and they are all signed. I was dragged kicking and screaming to see him about 10 or more years ago and he was excellent live. She saw him last year with my youngest and they both came home gushing about how wonderful he is so when he announced his latest tour, coming up in June, I was asked to book 4 tickets.
So as this is the 35th anniversary of "Kings...", I bought my wife the box set as a present. While I was there, I found a My Chemical Romance album that my youngest doesn't have, and as their greatest fan, I felt obliged to buy it for her and before you pick apart that last statement, it is a greatest hits package with some extra demos and previously unreleased tracks, she has all studio albums. This is a double album so she will be most excited.
As my eldest is home for a few days, I found a Max Richter album that looks very interesting, ambient classical music and as her love of music starts and a stops at classical, I bought her the vinyl.

The whole lot came to around £120 and then I was offered a loyalty card and then I got very annoyed.

The young girl that served me was great, friendly and very good, service that you hope to receive in a store but then she offered me the loyalty card and whatever good feelings I had about buying from HMV evaporated.
Looking at all the points I would get for this little lot, I was interested in the loyalty card until I was told I had to pay for it. £3 for a loyalty card? Why should I pay so they can market to me? Would you buy a Tesco clubcard or a Nectar card? It is nonsensical that in this day and age, where the Internet and other retailers are the competition, particularly given the hard time that HMV have gone through, that they would charge for a loyalty card.

I am speechless and offended and I am not sure why I am so angry about it but it just feels wrong, I spend £120 and HMV try and sell me a loyalty card where any other music store would value my business and try and retain my trade by giving me, not selling me, reasons to come back.

It feels like a rip off to me,